Hello everybody.
January didn't come off with a profit, but with a little $2 loss that can be called break-even. February, on the other hand, looks very promising. As long as the foolish competition is gone.
The foolish competition are the new advertisers that now joined my niche, and appearantly they use almost every keywords I'm using. This of course creates an annoying situation which causes my CPC to rise. From past experience this situation doesn't last too long and the new advertiser goes home unhappy. But if he stays and my CPC stays like this, I'm going to start an inverse bid-war (nice technique to get rid of annoying advertisers). If that fails, I'm going to start promoting other niches. Preferably the one that will help me achieve goal number zero.
And finally, after rejecting the idea of a viral eBook for now, I'm starting to plan a paid eBook. When I break even on the business (around April) I'll start doing surveys for my eBook ideas and see what works. The winner idea will get its very own eBook.
Until next time,
nadavs
Friday, February 1, 2008
Foolish Competition
Labels:
adwords,
bid war,
competition,
cpc,
ebook,
foolish competition,
goals,
inverse bid war
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